Everything You Need to Know About IPL 2020 Sponsorship

Title Sponsorship

Vivo has signed a five-year contract worth 2199 crores of rupees with BCCI in the year 2018 to secure the right to title sponsorship from 2018 to 2022. This meant Vivo had to pay an amount of Rs 44 crore each season to BCCI. BCCI. In 2020 Vivo has been dropped from the list of official sponsor for 2020 due to the current anti-China opinion.

This put the BCCI in a difficult position because it needed to secure an exclusive title sponsor for this season, which will last approximately four and a half months. Though, a variety of prospective were interested, BCCI is aware that it was difficult to compete with the sponsorship offer provided by Vivo.

This is the moment that Dream11 came into the picture. For IPL the year 2019, Dream11 is the only official sponsor and also its official gaming partner for the whole IPL. At present, Dream11 is the biggest fantasy gaming platform available in the market, and has been successful in securing an official title sponsorship deal in the IPL 2020. IPL 2020. Dream11 has paid. 223 crores in the name sponsorship for IPL 2020.

Other than Dream 11, edutech giants BYJU’s and Unacademy have also submitted bids of around Rs. 201 crores as well as Rs. 170 crores each. However, Dream11 was able to beat the edutech firms with the highest bid at more than $. 222 crores.

Broadcast Advertising

The BCCI has signed Star India as the broadcast partner in the year 2018. Star India bought the media rights to IPL from 2018 until 2022, for a staggering price of 16,347.5 crore, meaning that Rupert Murdoch led media conglomerate is able to pay Rs 3269.5 crores every season.

It is vital to know that the revenue from the broadcast and title sponsors are gathered in an underlying pool. BCCI is able to share this pool together with IPL teams at a 60:40 proportion.

Official Partners

BCCI wanted to fill the gap with funds through other forms of.Therefore BCCI signed up Unacademy and Cred as official sponsors of IPL 2020. In accordance with an agreement signed to the BCCI, Unacademy will be the official partner of IPL for three years, and they would be paying a fee of the amount of Rs. 120-130 crores total to BCCI. BCCI.

BCCI has also initiated a dialogue with the newly launched credit card bill payment app , CRED and was able to sign on as one of the principal sponsor for IPL’s 13 ^thirteenth edition of the IPL. In the end, CRED accepted the deal to sponsor IPL 2020 and this became another source of revenue to BCCI.

Multiple brand sponsorships

IPL 2020 has witnessed another exciting sponsorship program. Prior to this, a brand was required to pay between Rs 25 and to 50 crores being the primary sponsor of the team. But, IPL 2020 has enabled sponsors to receive more for their money. If they spend a certain amount on sponsorship, within this amount, a brand can support multiple teams. For instance: BKT (Balkrishna Industries Ltd.) is involved with 6 IPL teams. So, instead of seven brands, as was the norm in IPL 2019 the number of brands is 16-17 that will be sponsoring IPL teams for the year ahead.

IPL Team sponsorship

Every IPL team has a range of sponsors, including shirt sponsor, associate sponsor merchandise sponsor, digital partner radio partner, and the kit maker. Let’s say we take a look at CSK.

The manufacturer of their kit is Seven.

The shirt sponsors are The Muthoot Group, India Cements, Gulf Lubricants, British Empire, Jio, Nippon Paint and Clear Shampoo.

Equitas, Boost, BKT, Dream 11, EUME and Mai Dubai are their associate sponsors.

Their digital partners are NOVA, iB Cricket, Fanplay, Fast & Up

Their partner stores include ASAP, boAt, Cover Cup, The Souled Store, NZC Jewellers, Nasher Miles, Sonata, Lilliputhub and KAADOO.

Outside of the festivities, one could say that the IPL season is essential in the eyes of Indian marketers. Media calendars, calendars of marketing and marketing budgets across a variety of brands are created with an IPL timetable in consideration. Like that of the NFL and the NFL in The US, IPL has become an iconic event that connects Indian customers and gives unbeatable exposure to brands. Thus, despite the absence of spectators, changes of venue, and the changes to the schedule of the event there’s been no deficiency in the amount of attention paid by sponsors.

Everything You Need to Know About IPL 2020 Sponsorship

Title Sponsorship

Broadcast Advertising

Official Partners

Multiple brand sponsorships

IPL Team sponsorship

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Title Sponsorship

Broadcast Advertising

Official Partners

Multiple brand sponsorships

IPL Team sponsorship

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